Baylor University is where students can find their people, their path, and their purpose. This message is embraced throughout the entire university to recruit new students, attract top-tier researchers from around the world and unite Baylor alumni everywhere.
Where Lights Shine Bright – Student Campaign
TV Spot
Digital Display
Paid Social – Static
Paid Social – Reels and TikTok
Additional TV Spot
Contains an original song by Apollo LTD written for Baylor University’s TV Spot with guidance from our team at J&S.
You Might Be Surprised – R1 Campaign
R1 Announcement TV Spot
Pre-Roll Video Ads
Digital Display
Mailers
Magazine/Print
Billboard
Blog Post
Creative Director/Writer: Andria Kushan
Lead AD//Sr. Art Director: Jamie Lawrence
Sr. Writer: Brazos Elkins
Editors: Patrick Rose, Hanna Mandery
Producers: Rachael Sekin, Nicole Thayer
Photo Retoucher: Tony Rios
Agency: Johnson & Sekin
Production Company: Thousand Foot Squid
Director: Norry Niven