Baylor University is where students can find their people, their path, and their purpose. This message is embraced throughout the entire university to recruit new students, attract top-tier researchers from around the world and unite Baylor alumni everywhere.
Where Lights Shine Bright – Recruitment Campaign
TV Spot
Digital Display
Paid Social – Static
Paid Social – Reels and TikTok
#BaylorHabiTweets
We made Baylor’s real-life bear mascots the first to ever tweet with a bear sized button. Launching during Baylor’s biggest football game of the year against The University of Texas, the bears could press the button to automatically post #BaylorHabiTweets to their X (Twitter) account. This brought the bears, and Baylor’s campus culture, to a new audience of students.
Additional TV Spot
Contains an original song by Apollo LTD written for Baylor University’s TV Spot with guidance from our team at J&S.
Creative Director/Writer: Andria Kushan
Associate Creative Director/Art: Rosie Rosales (on #BaylorHabiTweets)
Lead AD//Sr. Art Director: Jamie Lawrence
Sr. Writer: Brazos Elkins
Editors: Patrick Rose, Hanna Mandery
Producers: Rachael Sekin, Nicole Thayer
Photo Retoucher: Tony Rios
Agency: Johnson & Sekin
Production Team: Thousand Foot Squid
Director: Norry Niven