BAYLOR UNIVERSITY
You Might Be Surprised
Every university gets labeled with stereotypes and preconceived notions. We created this campaign to address Baylor University’s perceptions, because when you learn about Baylor, you might be surprised how Baylor shines.
Services: TV, Digital, OOH, Paid & Organic Social
Client: Baylor University
Agency: Johnson & Sekin
ECDs: Chris Sekin, Kent Johnson
CD/Writer: Andria Kushan
ACD/Writer: Brazos Elkins
Sr. Art Director: Jamie Lawrence
Editors: Hanna Mandery, Patrick Rose
Producers: Nicole Thayer, Rachael Sekin
Account: Tito Lopez
Social Strategy: Alex Pedrini
Production Company: Thousand Foot Squid
