BAYLOR UNIVERSITY

You Might Be Surprised—R1

Inspired by the same line of thinking as the You Might Be Surprised student campaign, this Research 1 campaign seeks to address the fact that you might think you know Baylor, but our research prowess may surprise you.

This campaign served as Baylor’s R1 accreditation announcement to the community and researchers around the world. Baylor is a research powerhouse, recognized by Carnegie Classification of Institutions of Higher Education® as the highest tier of research institutions in the United States.

Services: Video, Digital, Mailers, Print, OOH, Social

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