BAYLOR UNIVERSITY
A Light for Research
Baylor University sought to achieve Research 1 (R1) status, the highest designation for research-intensive universities in the United States. To stand out from the sea of sameness, we created A Light for Research to establish Baylor as not just a research powerhouse school, but a school who is driven by faith to take on the world’s toughest challenges.
Services: Video, Digital, Mailers, Print, OOH, Social
Client: Baylor University
Agency: Johnson & Sekin
ECDs: Chris Sekin, Kent Johnson
CD/Writer: Andria Kushan
ACD/Writer: Brazos Elkins
Sr. Art Director: Jamie Lawrence
Editors: Hanna Mandery, Patrick Rose
Producer: Nicole Thayer
Executive Producer: Rachael Sekin
Account Director: Michelle Moore
Sr. Social Strategist: Alex Pedrini
