BAYLOR UNIVERSITY
Where Lights Shine Bright
Baylor University is where students find their light, and the people who help them shine. Our Where Lights Shine Bright campaign brings that idea to light by showing the moments where Baylor’s students, alumni and community shines bright.
Services: TV, Digital, Experiential, OOH, Organic and Paid Social
#BaylorHabiTweets
We made Baylor’s real-life bear mascots the first to ever tweet with a bear sized button. Launching during Baylor’s biggest football game of the year against The University of Texas, the bears could press the button to automatically post #BaylorHabiTweets to their X (Twitter) account. This brought the bears, and Baylor’s campus culture, to a new audience of students.
Agency: Johnson & Sekin
ECDs: Chris Sekin, Kent Johnson
CD/Writer: Andria Kushan
ACDs: Rosie Rosales, Brazos Elkins
Sr. Art Director: Jamie Lawrence
Editors: Hanna Mandery, Patrick Rose
Producers: Nicole Thayer, Rachael Sekin
Account: Michelle Moore
Social Strategy: Alex Pedrini