BAYLOR UNIVERSITY
So Many Ways to Shine
Every university gets labeled with stereotypes and preconceived notions. Baylor University is known across Texas as a Christian school with a good basketball team, but we’re so much more than that. We created this campaign to show that there’s so much more to Baylor than what you think you know.
Services: TV, Digital, OOH, Paid & Organic Social
Client: Baylor University
Agency: Johnson & Sekin
ECDs: Chris Sekin, Kent Johnson
CD/Writer: Andria Kushan
ACD/Writer: Brazos Elkins
Sr. Art Director: Jamie Lawrence
Editors: Hanna Mandery, Patrick Rose
Producer: Nicole Thayer
Executive Producer: Rachael Sekin
Sr. Account Advisor: Tito Lopez
Sr. Social Strategist: Alex Pedrini
Production: Thousand Foot Squid